Monday, November 8, 2010

Social networks are good for your business?

Nancy has taken a look at the last month of the sale. Once more, they have declined. Should be something sparks sales. But his advertising budget was very low. She heard that social networks are a good way to gain new customers. Should second day access expert in social media, who are willing to work, planning of actions only for $900. May give a try.

Social networks are not a new

There is nothing really new about social networks. It is indeed a way to build relationships with customers and promote the word from the mouth of the notification by the Internet the past, clients will receive a postcard or a phone call in the business now, tools for social media like Twitter, Facebook or linked to is used for the same purpose and for less cost.customers can also use these tools, you can tell your friends and colleagues, the company and its products and services, even if they can be just as easily possible to refrain from doing.the extent to which social "buzz" created the tools of the network promotes still undetermined; however, requires the use of social networks of links with clients and to promote the transfer of the mouth, that the company already has a current base of customers, more loyal clients.

TRUE, there are forms of advertising, which creates a "buzz" information product or service among those who have no marketing client.Guérilla allows the use of these there is no reason that this method of promotion can put on-line .Cependant, guerilla marketing is inexpensive, request time, energy and imagination, which are currently not many owners of small businesses.

So if Nancy has been a loyal base of clients that can be carried out in support of the purchase, or links via the Internet, social networks can be a viable option for it.

The acquisition of customers

In principle, there are two ways to get customers who use Internet and the traffic on the Web site in the first case, the clients, who are already online and find the information you want to click on the company's Web engine optimization (SEO) and sponsored by advertising techniques (such as AdWords), can be used for this purpose, you can also publish on the Web pages visited by the target group of clients.Ces sites include sites social media like Facebook.

The second way to drive traffic to the site of the company uses traditional promotion of business cards, templates, roads without Internet, television advertising and many other forms of traditional advertising, you can display the URL of the website and potential customers on the Web site.

Back to basics

Social networking is not new, and its success will depend on the same business principles that build relationships with customers and promote the references of the mouth, should begin with the current client base or experienced in technical guerrilla marketing led entrepreneurs in the past.

The economic plan of the last row, it must be based on sound business principles that motivate customers to select products and services offered for your entreprise.Si social networks you can motivate and is well suited for your business!

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